Look at what your competition is doing and what works to get a better understanding of what is trending in the industry. Take inspiration from pre-existing sites if you are unable to come up with a creative website idea.Here are some tips on how to make your website stand out: Furthermore, good sites help your business rank higher on Google. Having a company website adds to the overall legitimacy of your business and helps build your brand long-term. W W Why Websites and why they are importantĪs you could see in the previous section Google listings also link to your site which begs the question why have a good site? To know more about how to leverage Reserve with Google click here.Ģ. The Book Online button stands out and grabs attention, prompting users to book an appointment right away! This is an example of what the Book Online button looks like on a GMB profile. To ensure that you can have your bookings from Reserve with Google you need to ensure you use a nail salon scheduling software that is partnered with Google. Leverage Reserve with Google: RwG is a new search and book platform by Google that lets customers book appointments with your salon, directly from Google Search, Google Maps, or the Reserve with Google website.The more reviews the better your chances of getting listed higher. Get clients to review and give feedback on your nail salon.You can even use 360 view videos as virtual tours of your salon to show off your aesthetic and gain more trust! Upload a brief video of your nail salon.Since a picture is worth more than a thousand words, add more photos of your business to tell your story.Have a clear cover photo so that people can see your business clearly.Now that you know the ‘why’ here’s the ‘how’ to do it well: It includes adding your business name, location, and hours monitoring and replying to customer reviews adding photos learning where and how people are searching for the business. GMB is a free tool that manages how the business appears on Google Search and Maps. That’s where Google My Business comes in! Since everyone uses it for finding answers, what better way to stand out and be found than Google. In today’s world whenever we face a problem and want to get access to the information we all turn to our savior: Google! From flight bookings to the latest trends in nail tech, it’s all on Google. Tap into that customer love! How to use loyalty programsġ.Your customers are your best friends! A guide to referrals.How to go a step further with advertisements.Emails are your new best friend – How and why on email marketing.Around the world in 80 seconds – A guide on social media.160 Characters and how they can change lives- A guide on SMS.W W Why? Websites and why they are important.Ready to travel the journey of elevating your business? Here’s a teaser of what’s to come: Specifically search for patterns based on age groups, gender, and economic status.Which social media platform works best for me?.What are the kinds of posts that have larger interactions?.Here are some key starting points to help you out: You need to have a clear understanding of who your target audience is and what they like/dislike. Your customers can play a huge role in your nail salon marketing. You don’t have to go on this journey alone. Introspect what was your vision when you opened the nail salon and chose its aesthetic and services.One way to do this is by putting yourself in the customer’s shoes and thinking about what it is that you think makes people choose your business over theirs? Identify your nail salon’s strengths and weaknesses as compared to your competitors.Compare yourself with your competitors and see what they offer. Here are a few ways to help you identify your unique selling point (USP): This brand is what acts as a skeleton for your nail salon promotion ideas. It’s important to identify that vision as it is what dictates how you want to present your nail business to the world thus creating your brand. Your nail salon is your vision of what you think is special as a technician and tells your story to the world. Identify your USP (Universal Selling Point) For that we need to do a few things first: That’s why we’re here to help you come up with a plan to land the best strategy by giving you nail salon marketing ideas. We understand that marketing might sound like something tricky and complex at first. The best way to put yourself out there is by marketing. Getting more clients requires more people to know about your business which only happens when you are willing to put yourself out there. Growing means getting more money which happens when you get more clients. What if I told you there was a way to reach the level of success you’ve always dreamed about? What if I told you that it was something simple and easily doable? Here’s a question you’ve probably pondered over: How do I promote my nail salon business?
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